To know precisely what a brand stands for, to identify the brand core and brand values, to analyse the positioning in the competitive environment and to develop benchmarks – these are all strategic tasks. Building up a strong, visionary brand identity is a creative process.
In order to be successful, a brand must generate enthusiasm, passion, desire and fulfilment and demonstrate reliability. It must also reflect the individual lifestyle, attitudes and convictions of its owner.
Consumers trust strong and authentic brands because, with the endless stream of alternative offers and continuous innovation, they want to be able to rely on the security of the tried and tested. In addition, the interest of the consumer will migrate from the products to the companies that generate social trust and symbolise values that are important to people. Trust in a brand is the most significant prerequisite for success. It conveys to the consumer a sense of security and belonging.
A successfully implemented strategy helps the company and its brands to establish an emotional identity that is full of character – the “brand personality”.
Who we are
Strategic and creative consulting agency specialising in brand management and brand communication with 10 permanent employees and an interdisciplinary network of specialists, founded in 2000.