MINI Seasonal Campaigns

MINI drivers are invited to POS at different times of the year. Dealers receive a communication pack with attention-grabbing advertising materials for each season. The different motifs for numerous occasions are produced in a studio setting. The worldwide use of the campaigns strengthens the brand identity internationally.

What we do — concept, text, artwork, shooting, production, programming, sound design, language adaptation
What is used — comprehensive POS measures, direct advertising in print and digital media